I had the privilege to work with very very talented creatives on Lexus. The brief was to make the LexusIS stand out. Thus the idea of LexusIS being impossible to ignore was coined. In addition, using eye tracking technology, we tracked the eyes of users who took a look at the LexusIS for the first time.
ECD : Dominic Stallard
CD: Eric Yeo
Art Directors: Dana Lim/ Ivan yeo