I had the chance to brainstorm to come up with a TVC for as fast. Here are the 4 scripts my team and I had proposed.
We show a guy that wants to take photos in a restricted place. he does starts climbing over the fence/over the roof did a quick scan of the area, then, he heard a shout from the back and before he knew it, the guard is chasing him, realised that it was to late to back out, he ran through the “area” quickly taking snapshots after snapshot. we show him jump off obstacles and doing flips and climbs on high heights. We cut into a few of the snaps he took which shows a very very clear image with the right angle and perfect lighting. Finally he has to leap a very far distance off a place, but he wants to take a top shot of the place too, so turning on the timer, he threw the camera into the sky and uses all his might to leap through distance. The camera safely landed on his hand and with a final cut into what he took, he escapes.
We show a chase scene of a pickpocket and a policeman. They are jumping and flying along the roofs of buildings and shop houses. We see a boy trying to find out what the commotion is about, and when he realised that the policeman is loosing ground. He decides to take action and give chase. He wiped out the Sony camera, takes aim and try to take a snap of the thief. After jumping off a few buildings, the thief was welcomed with a wide gap in-between the building, he then took a huge leap, taking a quick look behind to see how the policeman was doing. The boy along the road took the chance and took quick snapshot of the thief. However, the thief took a huge leap and fled off leaving the policemen stuck behind. When the policeman clumsily got down the building, the boy showed him the picture he took. the policeman smiled and we show the picture of the photo taken. – ( thief in mid air looking back, with perfect lighting casted on his face)
We show a Man chasing after the bus, smiling. While looking into the bus, he did flips and jumps as if he was impressing someone in the bus. We cut to a women in the bus using the Sony camera to take pictures of him. He did a few more flips and actions and jumps away. The women smiled to herself and decided to review the photos taken from the Sony camera. While looking she realised that the man is showing her a different sign in each different picture taken. She pieced it together and when she saw the last photo, it revealed a shiny object that the guy was holding. It was a proposal.
We have a studio setting and a guy and girl doing parkour, while jumping around, the girl took a photo from her hand and we have a time freeze, the camera move 360 deg around them before the time unfreezes. They continued to slide and flip around with a few more slow motions and freezes. We cut to a few of the photo taken by the girl which shows perfect composition and lighting.